If your business doesn’t have a website, you’re missing out on a lot of benefits. With an online version of your store, you can greet customers, receive payments, and manage the inventory – all without leaving the comfort of your own home.
There are other perks too, so read on to find out more about how going online can be good for your business:
1. More Sales
Giving your customers an option to place an order online will increase your sales. If you’ve ever tried online shopping, you’ll understand why. The accessibility and convenience just make it so easy to make a purchase.
You can get a lot more sales online than your physical store location ever could. This is because people will search for things that they need online before making a purchase. And if your business happens to be offering a promo at the moment, then they just might take it.
2. Brand Advocates
A brand advocate is a person who talks about your product or service. They like it so much that they’ll share them with family and friends. It’s not just free advertising; you also get more traffic for your pages and website.
What more could you ask for? One thing you can do is to ask them for a review. Good reviews on your website can improve your search rankings and entice potential customers to visit. Give the top fans of your business a token of your appreciation. Get them tickets to a local event, or let them have early access to new offers.
3. Web Authority
It goes without saying that if your competition isn’t online yet, or isn’t optimizing their websites for search engines, then you already have a significant advantage over them.
This is especially important if there are a lot of businesses in your area that offers the same products or services. For one of the top 10 densest cities in the US like Miami, services for search engine optimization (SEO) can make all the difference in standing out.
Make sure to invest the time and money to keep your SEO score up. It takes a lot of work and research, but it will all be worth it to make sure you’re on page one of the search results.
4. Offline Credibility
Did you know that 55% of consumers visit a store before they buy online? Most people like to see or touch a product first before making a decision to buy. This means that having an offline store still gives you an edge over the competition who don’t have a brick and mortar location.
To make brand advocates out of walk-ins, encourage them to check out your website and social media pages for more information. Let them know that you’d love to hear their feedback on your goods and services. Use your store as a place they can get promo codes for discounts when they order online.
Your online store can boost your offline store’s traffic and vice versa. It’s a win-win situation for your customers and your business.
Welcome to the World Wide Web
Start somewhere. Even a simple website can give you great results. A website that is easy to navigate and has clear information can leave visitors with a good impression. Just remember, the internet is always open for business.