Keywords: Why Are They Important?


Keyword optimization is crucial for the success of your business website. But, what exactly are “keywords”?

Keywords are what people use in search engines. And you, as a business, want to come up in search engines when people look for the keywords relevant to the products or services that you offer. Search engine optimization (SEO) helps to make your site visible on web searches.

It might sound really simple to rank on search engines, but this is not all. There are many factors to consider. From the variety of links and the speed of your site to its security, all these things influence your ranking. For local SEO for your Virginia Beach business, creating content that incorporates the right sets of keywords is the best way to start.

Finding the Right Keywords


Some sets of keywords are clearly obvious, for example, “red shoes.” But these are the most difficult to rank because other websites will have the exact same idea, leading to more competition.

Due to this, it has been a practice to use long tail keywords instead. A long tail keyword is a phrase of four to seven words, including the website keyword. This kind of keyword is searched less often but more specific. For instance, shoppers will be searching for information for “red espadrille shoes” or a more specific phrase like “best red shoe styles for 2019.”

Finding the right set of keywords and devising high quality and useful content on the topic can help your website rank higher in search engines. Unfortunately, there is no easy way to identify these keywords. You will have to do some research to be able to find them. The following are some useful tools to help you.

  • MOZ Keyword Suggest – You can use the MOZ Keyword Suggest to find the appropriate keyword to use for your site. Simply type in the search term in the field provided, and get thousands of keyword suggestions. Find a keyword that few sites use but with many searches.
  • Google Keyword Planner – This can help you choose a broader keyword set at the start of the search. It may not benefit the long tail keywords, but it can help you come across some alternate words and phrases.
  • Google Auto Suggest – After you have chosen your broad keywords, use Google Auto Suggest to come up with more detailed queries. Type your search terms in Google, and you will be able to come across suggestions for your related searches, which you can use to obtain more specific keywords.

Using Keywords the Right Way

When you have a list of keywords after your search, you can incorporate them into your web pages and content. You do not have to stuff them into your content. Instead, focus on coming up with high-quality content around your keywords. The right set of keywords is an important aspect of driving targeted traffic to your business website. If you have not identified what users are looking for, you will not know exactly how to attract them to your website and generate a steady flow of income for your business.

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