Celebrities and athletes are a prominent part of the national consciousness. People love their celebrities and star athletes. Just look at the celebrity and athlete autograph signing events that draw in a lot of crowds. Is it any wonder that many companies and businesses scramble to be the ones to host these events? Apart from that, there are many other ways you can leverage the power of endorsements. Here are those top methods and why they benefit you:
Influencers
In a world where social media is dominant and ever-present, it has become effective to leverage the power of celebrities and athletes to promote your products. Whether its beauty and cosmetics or fitness gear and drinks, there’s nothing that draws in more customers than check marks from their favorite celebrities. One of the benefits here is that product promotion comes off somewhat natural, not an in-your-face advertisement.
Another winning point here is that people get to see your products in action — star athletes creating Instagram posts about having your protein bar or energy drink as part of their training diet. This works far better than simply writing out the benefits of your product on a poster ad for people to read.
Endorsements
Even though social media influencer marketing is popular nowadays, you still need to have a presence in above-the-line media avenues. Again, having an athlete or celebrity endorsing your products on print or television ads is a great way to go as you can bank on their star power to draw the attention of people. One of the most effective ways to do this is to leverage on funny celebrities or top athletes as they will help people associate good, positive feelings with your product. Again, you can also showcase your products as they train or play on the court or in the field.
Signings
As mentioned, only a few things can draw a crowd better than autograph appearances by athletes. That’s especially true when you’re talking about athletes from winning and popular teams. For venues and businesses that see a lot of visitors, this is a particularly great investment to make. Not only will this attract huge crowds, but it will also give you more potential clients from the people who do visit. You can set it up in such a way that people will be able to see what you have to offer.
Motivators
Finally, the presence of athletes can benefit the employees of your company as well. Many employees can be enamored by athletes from their favorite team. Inviting these players to speak and inspire your staff is one great way to motivate them when the work gets tough. There have been many reports that show that motivational talks by athletes are effective because they give employees positive feelings that can drive equally positive action. The key is to choose an athlete who is particularly popular and inspirational among your workers.
Athletes are a popular part of our culture and one of the most prominent celebrities that people admire. This makes them prime picks for endorsements and motivational talks for your business. When you leverage them properly, you can find a great chance of success. The key, of course, is to find a promotional company that can effectively offer the best athlete experiences.
