Whether you’re managing space for retail, cafe, restaurant, or hospitality out here in Georgia, the aesthetic is always the first thing people perceive to make an impression of your brand. Designing a space involves not only personal preference but also the possible effects this may have on your customers. This preference, then, changes constantly with how most people’s tastes change over time. What “looked good” in the 60s or even ten years ago might not be what we think looks good. Hence, it’s important for you to consider updating the aesthetic of your space from time to time.
The importance of your space’s aesthetic
Inevitably, your space is what people first see. If anything, your space’s aesthetic is the only thing your customers will end up seeing. Especially in a time when the consumer market is greatly affected by social media sites like Instagram, it’s altogether more important for customer spaces to be Instagram-worthy. Not only is an update of aesthetics and decor something for upkeep, but it’s also something that boosts attention and helps with marketing.
Ways of improving the interior
There are many ways of improving the interior since it deals a lot with furnishing and painting. You can consider either adding or stripping back on decor, furniture, and other possible design elements. The paint, lighting, and arrangement of furniture can also be considered. Like most projects, this will depend on the amount of money you’re willing to spend. Unlike working on the exterior, changing interior design can cost nothing to even more than you paid for the place itself if you’re looking for a complete overhaul.
Making the exterior better
Improving the exterior has a higher cost floor than the interior because there are little to no projects you can do to improve the exterior without having to shell out money. However, the exterior is what people first see, so it is definitely worth your investment. Besides paint and detailing the facade, it’s also worth looking into the landscaping or coming up with your own green space in front of your establishment. Although that sounds hard, worry not! Many commercial landscaping services in St. Simons Island explain that professional help would be the best way to make your exteriors more appealing.
Keeping your space looking good
Lastly, and probably most importantly, is making sure that you invest in things that can last you a long time. If you are to shell out a lot of money, make sure it goes into things that will still look good after a fad has passed like a cohesive, updatable aesthetic that can help with your branding throughout the years. Also, make sure that you put in enough time for you to tidy up from time to time because although design trends may come and go, upkeep and cleanliness will never go out of style.
In the end, what matters is coming to an appearance that can be proudly representative of your brand and you as an owner. Keep in mind that you don’t have to keep up with all of the trends as long as you update it to the taste of the current millennia or something that could be perceived appropriate for your brand.
