Business Strategies

Health

Soylent, Meal Replacement, and a Future Without Food

In 2013, a group of software engineers asked the question, “what if we didn’t need to eat?” Rob Rhinehart, Matt Cauble, John Coogan, and David Renteln publicly came out with Soylent later in the year, with a publicly crowdfunded campaign (at the time, one of the most funded, at one and a half million dollars). 

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Customers in a restaurant

How You Can Turn Your Brand into a Household Name

There are brands that have become so big and popular that they are now staples of everyday life. It does not happen overnight. Usually, for a brand to stick in the memory of people, it takes a unique brand name and a timeless logo and numerous marketing campaigns — all telling the same message. Coca

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laptop with post it notes

Light-Bulb Moment: How to Come Up with a Business Idea

Today, starting a business has become more appealing for people looking to grow their professional careers. That’s proven by the existence of hundreds, if not thousands, of different new businesses in the market nowadays. True enough, it’s a good source of income, as well as an opportunity to share your skills and give back to

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Lock as symbol for Privacy and General Data Protection Regulation on a notebook computer

What’s the Real Cost of Cybercrimes? Read the Data

Businesses face cyberthreats every day—yet, many are still unprepared to deal with these types of modern-day sabotage and espionage. Moreover, a chunk of these attacks and threats—43%—are directed at small businesses, companies that are less likely to be able to recover from the consequences of cyberthreats. Despite this, studies show that only 14% of small

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